Promotional strategies on Officeworks laptops

OfficeWorks Laptop

As we all know famous "OfficeWorks" is a chain of Australian office supplies stores which is operated under parent company Wesfarmers. Today we are going to discuss regarding Officeworks laptop product, identifying what promotional strategies are and how they align the product to their customer’s needs.

Firstly, when discussing how they creating awareness of their laptop, they use several promotional strategies like TV advertisements, banner on their official website, large posters at the entrance of each store, displaying posters at crowded bus stops to make people aware. Especially when it comes to back to school time or just before at the end of financial year, they boost their promotional strategies to reach larger audience.

 

Secondly, they get their customers to try its laptops product by giving "30 days change my mind" period. What it basically does is giving customers to use their intended laptop and get used to it. During that 30 days period, if the customer not satisfying with the product, they can get the total money back by returning the product. That is a great chance to get the real product in hand and experience the quality of it from customer end. And also from business perspectives, Officeworks can increase their sales dramatically by giving this chance because people will tend to buy what they like with the confidence of this returning option. Not only that, Officeworks stores  have number of display laptops which costumers can access those at the store itself without bonding to any specific rules.

Thirdly, they give information about the laptops to its customer by displaying at each laptop product with small display board. And also their official website provide detail description with previous customer reviews which allow new customers to get the idea about how the product feels to customers before purchasing it. Instead of that, at the entrance of each store, the large display board has related product description with product name. Within their catalog they have a separate page for their laptops with short description on it.  

When considering retaining customers with loyalty ,Officeworks worked with "Loyalty & Reward Co"to explore whether a consumer loyalty program was the right approach for their business. No matter how big or small the business is, loyal customers have been proven to add value, with 67 per cent of existing customers spending more than new ones. And also, with the aid of loyal customer database, they can send more specific promotions by achieving high productive rate.

Beyond that, they make their customer to buy more and use their product frequently by introducing GeekCover® - Tech support for households and businesses subscription model. They advertise as "We’re here to support and service your home and office tech, to keep everything running seamlessly. You’ll enjoy the peace of mind that comes with". Geeks2U is a leading Australian technology support service that provides on-site assistance at home or customer office. Their team of expert technicians will come to help with all customer technology problems no matter how big or small. That impression will help to bring more satisfaction on their service regardless of their charge. And then customers will tend to buy from them when they purchasing their next product. As a result of that they have gained 4.8 stars from over 2000 reviews which make difference in customer service.

Officework offer discounted prices during several expo services to identify more customers. Everybody loves a deal especially tech people, and as Black Friday and Cyber Monday consistently demonstrate year after year, consumers will go crazy over a good price. So Officeworks get befit out of it and offer more and more promotional offers with mind-blowing  price reductions. Specially during back to school season, Officeworks conduct Google Promotions as well as  YouTube advertisements to get attention from their target audience. And also they offer some vouchers and coupons in magazines, newspapers, on product packaging, and online. Sometimes they offer vouchers and coupons via email to their customer email list or as a thank you when people subscribe to their official facebook page.