Promotional strategies on Officeworks laptops
OfficeWorks Laptop As we all know famous "OfficeWorks" is a chain of Australian office supplies stores which is operated under parent company Wesfarmers. Today we are going to discuss regarding Officeworks laptop product, identifying what promotional strategies are and how they align the product to their customer’s needs. Firstly, when discussing how they creating awareness of their laptop, they use several promotional strategies like TV advertisements, banner on their official website, large posters at the entrance of each store, displaying posters at crowded bus stops to make people aware. Especially when it comes to back to school time or just before at the end of financial year, they boost their promotional strategies to reach larger audience. Secondly, they get their customers to try its laptops product by giving "30 days change my mind" period. What it basically does is giving customers to use their intended laptop and get used to it. During that 30 days per...